I've read a handful of 2009 predictions lately and thought this analysis done by the Kelsey Group to be pretty interesting.“The complexities facing the local advertising industry as a result of the challenging global economic situation are likely to accelerate the transition of some local advertising dollars to the Internet, while at the same time making the role of the local media sales representative more important than ever." said Neal Polachek, chief executive officer, The Kelsey Group.
You could read the full article here.
Meanwhile my personal prediction for APAC region in 2009? Guess what.. I'm convinced that we'll see the majority of things happened in 2008 for the local media and commerce industry in US/Europe sweeping across the APAC region in 2009.
- small business front, search will become more widely accepted in key local segments
- percentage of SMBs with websites or personal profile pages will be creeping up
- traditional media will be going through a storm
- declining circulation hit the newspapers hard
- with the emergence of new, highly targeted ad products, we could see advertisers spending much more on marketing than in the past.
- traditional classifieds will be taken a huge hit
- geo targeting will become so widespread
- Greater onlne ad adoption by regional advertisers such as supermarkets, banks, furniture store chains and restaurants
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